Improved Lead Management and Loan Pricing Come to Zillow® Mortgage Marketplace


Leads360 and LoanSifter announce an integrated sales lead management solution for mortgage professionals servicing consumers through Zillow Mortgage Marketplace.

Los Angeles, (Feb. 16, 2009) — Following the opening of the Zillow Mortgage Marketplace, thousands of consumers have been turning to® to help them find the right home loan to meet their needs. Until now, mortgage professionals have been limited to serving a handful of Zillow users due to inefficient and time consuming processes associated with responding to inquiries. Leads360, the market leader in lead management software, and LoanSifter, the fastest growing product and pricing engine, provide the best solution for mortgage professionals using Zillow Mortgage Marketplace.

“Zillow has the potential to be an affordable source of new business for mortgage professionals, but until now it has been time consuming to respond to consumer inquires manually,” said Jeff Solomon, Senior Vice President of Leads360. “Our partnership with LoanSifter allows mortgage professionals to leverage automation to work with hundreds of consumers in far less time,” he continued.

Using Leads360 and LoanSifter together allows mortgage professionals to automatically receive and respond to new consumer inquiries from Zillow. These sales leads are automatically stored in Leads360 where they can be organized, tracked, and followed-up on. Simultaneously, consumers receive accurate loan quotes via email, which are generated by LoanSifter’s loan pricing engine. This technology allows mortgage professionals to significantly increase the volume of consumers that they are able to service, and the volume of loans that they are able to fund.

“By using Leads360 and LoanSifter, mortgage professionals can transform Zillow into a major source of business,” said Bruce Backer, President of LoanSifter. “The integrated solution enables the mortgage professional to provide a greater number of quotes faster, as well as more options in rates; and borrowers can choose the loan and lender best for them. This efficient presentation of market data provides significant benefits for borrowers and mortgage professionals alike.”

For more information about Leads360 and LoanSifter, please visit the sign-up pageor call (888) 508-4462. Mortgage professionals interested in Zillow should visit learn more.

About Leads360 Incorporated

Leads360 is the market and technology leader in Web-based customer acquisition and lead management solutions. We enable buyers and sellers of consumer Internet leads to achieve unparalleled return on investment. Our clients can realize maximum lead value through our purpose-built technology, success-driven training, highly responsive support team, and superior intelligence surrounding lead performance. Leads360 currently manages more than 14,000,000 leads and serves over 500 clients in the most competitive business-to-consumer industries. For more information,

About LoanSifter, Inc.

LoanSifter is the industry’s most comprehensive comparison search for mortgage pricing and pre-approvals. From over 120 correspondent and wholesale investors, loan originators populate their LoanSifter account with the investors they work with. Scenario specific rate trigger alerts to monitor pipeline in real-time, fast and simple best-execution pricing, consumer-facing solutions, automatically priced flyers and marketing materials, custom email pricing campaigns for borrowers and referral sources. 100% customizable pricing. LoanSifter is a fast, customizable web-based technology focused on the product decisioning and pricing needs of banks, credit unions and mortgage brokers. For more information, call 920.268.4770 or